This window display for Coach in Shanghai is fairly good. I think it’s modern and they make it easy to recognize what they are selling, which is handbags and shoes. I think that using the light beam in the middle to hold up the purses a really helps put the emphasis on those products. I think it’s also nice how they have an outfit styled with the purse so you can see how you can incorporate it into an outfit.
This is a display for Sporting Life camping. I feel like it is really busy and there is a lot going on in such a small space. It is not very balanced and there is no real focal point. I feel like the emphasis is really on camping accessories rather than camping clothes, but it still feels like it was all just thrown together.
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